TerraMetrics Agriculture, Inc. (TMAI) was founded in 1998 in Lawrence, KS at the University of Kansas. That is when a couple of grad students working at the Kansas Applied Remote Sensing (KARS) laboratory established a predictive relationship between satellite “greenness” data and regional crop yields. One of these students – a farm kid from western Kansas – teamed up with his brother to develop some of the very first operational, satellite-based crop yield forecasting models. Today, TMAI’s GreenReport® Wheat, Corn, Soy and other in-season crop yield forecasts are used by agribusiness companies, commodity traders, risk managers, and other financial services professionals throughout the global food and fiber supply chain.

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